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Poppy Bank's New Billboard is Taking a Jab at Exchange Bank

Poppy Bank's New Billboard is Taking a Jab at Exchange Bank

,   and  Scott James
2 min read
Poppy Bank's Billboard Early 2024 on Highway 101 North Bound Santa Rosa, CA. Formally an Exchange Bank Billboard for many advertising cycles.

Well, you may have noticed there is a new bank in town. Poppy bank has been making moves throughout Sonoma County and is going head to head with Exchange Bank.

This Billboard belonged to Exchange Bank for many advertising cycles. It was the first billboard you would see as you leave Rohnert Park and cross into South Santa Rosa on Hwy 101 North Bound.

I was aghast the first time I saw this billboard. Poppy Bank has put on the gloves and is not pulling punches. They have since updated their billboard once again and the above image is no longer on display. Maybe someone on marketing said they needed to tone it down.

It has been rumored that Barret SF did some of Exchange Banks previous billboard ads. This Poppy Bank ad was very bold, I wonder who was behind the creative there.

Banking has gotten competitive as we've seen the collapse of banks like Silicon Valley Bank in recent times.

Poppy Bank as of March 9th, 2024 is still advertising a CD annual APY of 5%.

Now, Poppy Bank is a new kid on the block compared to The Exchange Bank. And let's not forget The Doyle Scholarship, Santa Rosa Junior College (SRJC), and its ties to The Exchange Bank.

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About The Doyle Trust: At his death in 1948, Frank P. Doyle gave his majority interest in the stock of Exchange Bank, in trust, to the trustees of the Frank P. Doyle Trust. Mr. Doyle designed the Doyle Trust so that it would make continuing distributions of the dividends earned on its Exchange Bank stock to its charitable beneficiaries in perpetuity. Mr. Doyle directed that the vast majority of the dividends from the Exchange Bank stock be paid to the Santa Rosa Junior College District to fund the Frank P. Doyle and Polly O’Meara Doyle Scholarships. Mr. Doyle’s gift of his Exchange Bank stock to the Doyle Trust has proven to be one of the most remarkable planned gifts in the history of American community college education. The first Doyle Scholarships were awarded in 1950. Since that time, more than 140,000 Doyle Scholarship awards have been offered and over $100 million has been paid to provide financial assistance to Santa Rosa Junior College students.

Poppy Bank has invested in Santa Rosa's Epicenter, which is great news for our community. We have some great banks here, and there is nothing wrong with a little healthy competition.

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